Sustainable development and respect for natural values and cultural heritage
The six towns that mark the boundaries of the Sierra Espuña Regional Park (Aledo, Alhama de Murcia, Librilla, Mula, Pliego and Totana) established an alliance with the aim of building an increasingly friendly, prosperous and committed to contemporary challenges, sustainability and the protection of its most genuine values.The aim is to build a territory that is increasingly friendly, prosperous and committed to contemporary challenges, to sustainability and to the protection of its most genuine values.
Within an area of more than one thousand square kilometers, the "Territorio Sierra Espuña", certified with the European Charter for Sustainable Tourism, now offers travelers a complete and varied ecotourism proposal around Sierra Espuña and a dozen other areas of the region.a and another ten natural areas surrounding it (including Special Protection Areas for Birds, Sites of Geological Interest, Protected Landscapes, Sites of Community Interest and Natural Monuments), which cover almost 40% of the protected area.
The "Territorio Sierra Espuña" has had the European Charter for Sustainable Tourism (CETS) since 2012 and is the only Protected Natural Area in the Region of Murcia with this distinction.
More than 30 local public and private actors work voluntarily around the European Charter for Sustainable Tourism of Sierra Espuña, developing and implementing local plans and strategies in a participatory manner in favor of sustainable tourism and respectful of natural values and cultural heritage.
Currently, 18 tourism service companies are members of CETS and actively collaborate in promoting sustainable tourism in the area. This is an additional effort to make visitors aware of the importance of combining appropriate environmental behavior with the enjoyment of a quality experience in a privileged environment.
These establishments not only assume the commitment to carry out environmental improvement initiatives in their activity, but also support traditional economic activities, are committed to improving the quality of local life, encourage collaborative work and the joint promotion of a sustainable and quality tourist destination in the "Territorio Sierra Espuña".
Sierra Espuña has been a member of the Spanish Ecotourism Association since its foundation, together with public and private entities from all over the country committed to conservation and local development and to promoting sustainable tourism in protected areas.
Since 2012 it is part of the Ecotourism Product Club of Spain, created by the Secretary of State for Tourism to promote responsible tourism destinations associated with the values of protected natural areas to know them, interpret them, enjoy them and tour them, while contributing to their conservation and improving the living conditions of the local population.
The Sierra Espuña Territory is integrated in the Spanish Tourism Quality Integral System in Destinations.
A project to improve the quality of tourist destinations promoted by the Secretary of State for Tourism, with the support of the Spanish Federation of Municipalities and Provinces (FEMP), which works with tourism companies and services of up to 33 different trades, with the aim of improving the experience and satisfaction of visitors.
A program promoted by the Secretary of State for Tourism (SETUR) and managed by the State Society for the Management of Innovation and Tourism Technologies (SEGITTUR), which seeks to contribute to improving the competitiveness of tourist destinations and the quality of life of their residents by focusing on improving governance, innovation, technology, sustainability and accessibility of their residents. sticas (SEGITTUR), which seeks to contribute to improving the competitiveness of tourist destinations and the quality of life of their residents by focusing on improving governance, innovation, technology, sustainability and accessibility of the territories.
It is a system that guarantees the sustainable development of tourist areas, the quality of their services and experiences, and the improvement of the quality of life of the resident population.
In 2020, the "Territorio Sierra Espuña" Guarantee Brand was launched, a tool that is serving to differentiate local quality products that respect tradition and the environment, as well as tourist establishments that collaborate and contribute to increase the quality and sustainability of the destination.