Committed to Local Development
In 2015 the Ambroz Valley launched a study to analyze the tourist sustainability of the destination, the result of this work was a strategy that has been incorporated into the Participatory Local Development Strategy (EDLP) that the Association for the Integral Development of the Ambroz Valley (DIVA) implements with funds from the LEADER program of the European Union.
As a result of this strategy, at the initiative of the Association of Tourist Entrepreneurs of the Ambroz Valley (ATUVA), the Ambroz Valley began in 2021 the process of incorporation into Soy Ecoturista (Ecotourism product club in Spain), using the audit system managed by the club itself, which involved meeting certain requirements both by the destination and by the companies. It is finally incorporated in 2022 with a total of 11 companies that assume commitments to sustainability, nature conservation and support for local development, offering authentic Ecotourism experiences. Since then, the destination continues to work and there are already 15 companies adhering to Soy Ecoturista.
It is a small territory between mountains in the north of Extremadura, on the millenary Via Romana de la Plata.
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